Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to ...

Introducing a new series highlighting ways pharma companies can up their game in winning earned media—and ultimately deliver greater impact and value from their messaging.

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Invest in high-quality, engaging content, including blogs, videos, and infographics ... A/B testing, remarketing, and audience segmentation ensure sustained growth and a stronger competitive ...

General practice has been successfully using risk stratification and segmentation to identify those patients who can benefit from targeted management of their long-term conditions for several years.

Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Search Engine Land » PPC » A testing primer for B2B paid social creative optimization Chat with SearchBot Please note that your conversations will be recorded. Widely used bidding and targeting ...

OpenAI's ChatGPT helps you create infographics without having to learn how to use any specialised software. With the new capabilities of GPT-40, users can simply ask ChatGPT to create an ...