Heineken has chosen WPP to be “its global shopper marketing and commerce partner”.The announcement:WPP today announced that ...

Goldman Sachs analyst shares key takeaways from 2025 Shoptalk Conference, highlighting conversational and personalized ...

Riad Beladi (RB): Microsoft has been a leader in retail technology, and cloud computing is now at the heart of retail transformation. Can you explain how Microsoft Cloud is shaping the future of ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh ...

Despite operating in some commoditized and competitive categories, Blue Moon has competitive advantages in its entrenched retailer relationship that we think confers the company a narrow economic moat ...

D2C brands in India have disrupted retail, but when it comes to securing premium mall locations, these brands face ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

With aggressive marketing, high-impact show and cricket sponsorships, experiential retail, and neighborhood-level engagement, ...

Co-founder Akash Agrawalla reveals that expanding beyond e-commerce, the brand eyes offline retail and ready-to-cook ...

That’s basically the concept behind “treasure hunt” retailing, whereby a constantly changing assortment of items can be on ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...