This year, consumer spending for Mother’s Day is set to reach £2.4 billion – a 5% increase from 2024. This presents a significant opportunity for retailers to capitalise – but turning encouraging ...

Beyond forecasting, AI enhances sales strategy through intelligent segmentation and targeting. It identifies patterns in ...

Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.

How businesses deploy marketing strategies is changing; the relationship between brand equity and lead generation is now a ...

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

That was the heart of “The Value Multiplier: Unlocking ROI Through Your CDP Journey,” a dynamic B&T Breakfast Club featuring ...

Learn how Senior Director of Loyalty and CRM Rachel Dorfman and her peers work in tandem to help the company’s customers ...

As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

AI is uniquely positioned to support these buyer-centric strategies by augmenting and optimizing marketing data ... sources such as analytics, client relationship management (CRM) data, campaign ...

Before you can establish your relationship marketing objectives and KPIs, you need to identify and segment your target audience based on their needs, preferences, behaviors, and values. This will ...