These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Mychal Threets, also known as "Mychal the Librarian," went viral in 2023 for his passion for libraries, books and spreading ...

Although digital methods have become more popular, direct mail is still a viable way to reach your customer base. One inexpensive option is sending postcards printed with promotional info. The good ...

Python starts 2026 with a bang The world’s most popular programming language kicks off the new year with a wicked-fast type checker, a C code generator, and a second chance for the tail-calling ...