In this video, PGA Professional Alex Elliott runs down his 10 favourite ways to use alignment sticks to help golfers. He ...

New Scotty Cameron Phantom mallets have arrived on the PGA TOUR, with the next generation of Phantom 5, 7 and 9R head designs ...

Lohri 2026 heralds a financial rebirth, especially for those born on specific dates. Universal Year 1 and the Sun's alignment ...

Laced Golf uses shoe sensors to solve golf's alignment problem. A PGA Professional examines the science, technology, and why it might actually work.

Clunking sounds, pulling, or a sagging corner aren’t quirks, they’re signs your suspension may be failing, putting comfort ...

GolfMagic tests the heel-shafted variant of L.A.B's popular zero torque mallet to see if it lives up to the hype.

Director James Cameron appeared on the "Just Foolin' About" podcast on Dec. 23, where he argued that putting guardrails on AI ...

After J.J. Spaun’s 64-foot bomb sealed his U.S. Open victory and catapulted him into the international golf spotlight, he tossed his L.A.B. Golf DF3 putter in the air. Somewhat fittingly, the putter ...

WHAT YOU NEED TO KNOW: SeeMore’s latest SKx and SBx mallets mark the company’s first full foray into the realm of “zero torque” putters by combining the familiar aim and alignment features with new ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Perhaps the hottest trend in golf equipment right now: Zero torque putters.

We’re now deep into the AI era, where every week brings another feature or task that AI can accomplish. But given how far down the road we already are, it’s all the more essential to zoom out and ask ...

Price: $449.99 each with a KBS CT Putter 120 Stepless Black shaft and SuperStroke Pistol 1.0 grip Specs: All-black, multi-material mallet with grooved face insert. Offered in 33-, 34- and 35-inch ...