From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI. The post 7 reasons your conversion metrics look great — but ...

The final touch before someone makes a purchase is located at the bottom of the funnel. These channels are of the utmost importance because they allow you to build your strategy from the bottom up.

Sharing insights into how shoppable ads fit into the funnel ... delivery and seamless post-purchase support. Success, Tomchin highlights, requires more than conversion optimisation but also ...

Rocket connects with 2 million purchase ... that sales funnel.” Gehrke says Rocket’s past marketing campaigns have shaped their ability to potentially take on a heavier conversion rate through ...

Use advanced attribution modeling to understand how every touchpoint affects the final conversion. You need to understand how top-funnel ads contribute to bottom ... 30% of a user's decision to ...

Online - A stunning website may catch the eye, but without understanding why visitors arrive, it’s just digital art. The real ...

Consumers do not make linear journeys through the purchase funnel, but instead might usefully be depicted as sitting within a “trust loop”, public relations consultancy Edelman has argued. Marketers ...