Charlotte Hornets star guard LaMelo Ball is an avid Fortnite player, and he was able to add his touch to the popular video game. On Wednesday, PUMA ...

Fall is here, which means summer sales are drawing to a close. Fortunately, Puma has plenty of athletic apparel and running ...

F orty years have passed since the classic Ghostbusters movie had us all belting out its catchy theme song. Yes, it has been ...

Originally designed for the racetrack and inspired by the fireproof footwear worn by Grand Prix drivers in the ‘80s and ‘90s, the Speedcat boasts a rich motorsport heritage and was originally ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

Frasers Group has opened the doors to its latest Frasers flagship as it continues to phase out its House of Fraser brand.

PUMA SEA is creating its first-ever running commercial video that shifts the spotlight from elite athletes and podium ...

The A$AP Rocky x PUMA Mostro 3D “Red” is set to drop on the same day as the rapper’s A$AP Rocky x PUMA Inhale OG sneakers, ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...