Charlotte Hornets star guard LaMelo Ball is an avid Fortnite player, and he was able to add his touch to the popular video game. On Wednesday, PUMA ...

Originally designed for the racetrack and inspired by the fireproof footwear worn by Grand Prix drivers in the ‘80s and ‘90s, the Speedcat boasts a rich motorsport heritage and was originally ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

Frasers Group has opened the doors to its latest Frasers flagship as it continues to phase out its House of Fraser brand.

The A$AP Rocky x PUMA Mostro 3D “Red” is set to drop on the same day as the rapper’s A$AP Rocky x PUMA Inhale OG sneakers, ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

The retailer remains committed to being the "Heart of Sneakers" and is focused on future growth through innovation and ...

PUMA is celebrating Ghostbusters 40th anniversary with two Suede XL colorways inspired by iconic franchise villains. The ...

Berkshire Hathaway's Brooks Sports sued German shoemaker Puma in Virginia federal court on Tuesday in the latest salvo in an ...

Virat Kohli's latest video drawing a Puma cat goes viral, drawing comparisons to Majnu Bhai's iconic painting, leading to a ...