Charlotte Hornets star guard LaMelo Ball is an avid Fortnite player, and he was able to add his touch to the popular video game. On Wednesday, PUMA ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

A$AP Rocky and Puma‘s partnership is quickly growing in the amount it’ll bear, and some of that fruit is beginning to look as ...

A ruinous pandemic business strategy, declining innovation, exodus of talent, and a “worst sneaker of all time” accolade has ...

PUMA and KidSuper are back with a bang, rekindling their relationship to continue the release of their football-inspired ...

After a year of testing, we've identified 12 marathon shoes that will boost your performance and make the race more enjoyable ...

It's time for another edition of Fashion Obsessions! Come with us as we look at new stores, fresh releases and more.

Compact crossover Ford Puma is the cheapest in the lineup of the automaker. The model will have a long-awaited modification with an electric powertrain in 2024. This car was shown in a photo on the ...

Ford certainly has, with a host of new electric ... the outgoing model – around the front two seats at least – but it’s lost some of the coziness that the previous Puma offered, and ...

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