The brand will become the team’s official sportswear, athleisure, and technical gear partner in a long-term deal.

Aston Martin has entered a long-term partnership with PUMA, the renowned sportswear manufacturer, which will begin in the ...

PUMA has built a prominent presence in motorsport since the 1980s through advanced racewear and partnerships with top teams and drivers, including Ferrari's Charles Leclerc, Mercedes, Williams, and ...

The Aston Martin Formula 1 team announced on Tuesday a new long-term partnership with renowned sportswear brand PUMA. PUMA ...

Ferrari team principal Fred Vasseur has confirmed that Lewis Hamilton will drive an old Ferrari car, as he prepares for a ...

Available now are four different "Neon Energy" collections, with each drop designed in partnership with partners Mercedes AMG ...

The Puma Speedcat is the new trending sneaker — and here's why, as well as how to style them for an effortlessly cool look.

High-performance carmaker Ferrari unveiled its first new supercar in more than a decade on Thursday, and it is already sold out. The Italian luxury sports car manufacturer introduced the F80 ...

D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...

Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

The U.S. Grand Prix 2024 ended with a 1-2 finish from Ferrari at the Circuit of the Americas in Austin, Texas. McClaren's driver Lando Norris started in the pole position, but he wasn’t ...

The streamlined, retro silhouette was among the three most sought-after products of the season, falling just behind the buzzy ...