Devin Booker Giannis Antetokounmpo Ja Morant Kevin Durant LeBron James Sabrina Ionescu A’ja Wilson (Coming 2025) Caitlin Clark (Coming 2025) ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

PUMA is celebrating Ghostbusters 40th anniversary with two Suede XL colorways inspired by iconic franchise villains. The ...

To celebrate the 40th anniversary of the iconic original Ghostbusters film, PUMA is set to launch two sneakers inspired by ...

Global expansion is the new arena where brands are battling to beat the competition and stay relevant. So, how can your brand ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, more personalized relationships with customers. Video-taking capabilities, ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

However, despite this lucrative agreement, Adidas swooped in and secured the next contract. According to reports from Footy ...

Nike ysed to rule the sportswear business. Its recent earnings have been weak. It has too much good competition.

A New Era of Kits BeckonsLiverpool fans have a reason to rejoice as the club is set to end its association with Nike and ...