By the end of this post, you’ll have a clearer picture of how to fine-tune your pricing strategy and keep your business competitive. One of the most frequent mistakes I encounter is underpricing. It’s ...

Below, we break down the technicals on Strategy’s chart and identify crucial price levels worth watching out for. Strategy shares traded within a three month descending triangle before staging a ...

In a competitive market, pricing packages aren’t a new trend but a permanent part of financial strategy. Value-packed bundles can drive higher sales, improve cash flow and build long-term client ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...