A$AP Rocky’s latest Puma collaboration is here, and the rapper’s craziest shoe to-date is prominently featured in the drop.

Puma and musical artist and designer A$AP Rocky dropped their latest collaboration today, which includes footwear, apparel, ...

The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

Fall's biggest footwear trend is soft and luxe — and this pair of best-selling PUMA Suede Classic XXI Sneakers is a total ...

Berkshire Hathaway's Brooks Sports sued German shoemaker Puma in Virginia federal court on Tuesday in the latest salvo in an ...

The A$AP Rocky x PUMA Mostro 3D “Red” is set to drop on the same day as the rapper’s A$AP Rocky x PUMA Inhale OG sneakers, ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

German sportswear makers Puma appointed on Thursday Markus Neubrand as its new Chief Financial Officer and a member of the ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

PUMA and A$AP Rocky are back for another round of their collaborative partnership, centering around the new Mostro 3.D, which ...

Neubrand succeeds CFO Hubert Hinterseher, who has mutually agreed with the company to step down from his role on September 30, and leave the firm on December 31. At PUMA, Neubrand will oversee Finance ...

Frasers Group has opened the doors to its latest Frasers flagship as it continues to phase out its House of Fraser brand.