A$AP Rocky’s latest Puma collaboration is here, and the rapper’s craziest shoe to-date is prominently featured in the drop.

The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

Sports company PUMA and Google Cloud today announced an expanded partnership that is enhancing the digital shopping experience for millions of PUMA consumers worldwide using generative AI (gen AI).

Frasers Group has opened the doors to its latest Frasers flagship as it continues to phase out its House of Fraser brand.

It's time for another edition of Fashion Obsessions! Come with us as we look at new stores, fresh releases and more.

The event, which launched RiRi's new collection with Puma, saw the two singers posing together for photos. Ayra Starr had previously mentioned that the Barbadian singer was her "greatest inspiration", ...

Swindon Town have shown fans what the new club shop is going to look like after announcing it will be ready in two weeks ...

The Ford Puma compact crossover is the cheapest in the automaker's lineup. The model will have a new modification with a ...

Manuel Akanji models the new Man City fourth kit The ... For their recreated version, City have included images of City legends Colin Bell and Sergio Aguero. Puma said the 'Definitely City ...