The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

PUMA's latest release, the Mostro Archive Pack, is a testament to the enduring legacy of the iconic Mostro silhouette.

The A$AP Rocky x PUMA Mostro 3D “Red” is set to drop on the same day as the rapper’s A$AP Rocky x PUMA Inhale OG sneakers, ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

Berkshire Hathaway's Brooks Sports sued German shoemaker Puma in Virginia federal court on Tuesday in the latest salvo in an ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

Fall is here, which means summer sales are drawing to a close. Fortunately, Puma has plenty of athletic apparel and running ...

PUMA and KidSuper have teamed up once again to create a vibrant and playful new collection that blends PUMA's athletic ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Yesterday, on the set of the upcoming Darren Aronofsky thriller Caught Stealing, the actor was spotted in the Puma Easy Rider ...

Frasers Group has opened the doors to its latest Frasers flagship as it continues to phase out its House of Fraser brand.