With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

With George Foreman’s recent passing, it’s the perfect time to revisit his impact on celebrity endorsements. The two-time ...

Pepsi, on the other hand ... The Bitter Southerner and Chicago Magazine, while her audio work has appeared on NPR’s All Things Considered and Here & Now, as well as APM’s Marketplace.

At 5 p.m., Rosenfield and Flax opened the doors of California Pizza Kitchen, and as fate would have it, the very first person ...

Allison Ellsworth relaunched her prebiotic soda brand as Poppi in March 2020. PepsiCo announced it will acquire Poppi for ...

"We have a constitutional obligation to treat the Robinson-Patman Act as valid law, and to make enforcement decisions ...

After years of moving around from city to city and restaurant to restaurant, though, they were ready to open a place of their ...

Chirag Shah, Vice President - Brand Solutions at Schbang, writes about advertisers creating work to impress their peers ...

Consumers would have been able to purchase this now-recalled product since earlier this month, the company announced.

The British public are furious over the rebrand of the beloved books and stationery retailer WH Smith, which has been sold ...

"We have a constitutional obligation to treat the Robinson-Patman Act as valid law, and to make enforcement decisions accordingly," Federal Trade Commission Chair Andrew Ferguson wrote in January.

A 120-year-old, family-owned Swiss watch company has placed the crown at 6 o'clock on its dive watches since 1958. Why hasn't ...