The stage is set for an electrifying showdown as the Confederation of African Football (CAF) and PUMA unveil the official ...

Guess alum Markus Neubrand will replace 19-year Puma veteran Hubert Hinterseher as CFO next month as the retailer continues efforts to improve its brand desirability.

We’ve put together a complete guide on the top fashion deals on Flipkart's Big Billion Days sale 2024. Keep reading to learn ...

Fall's biggest footwear trend is soft and luxe — and this pair of best-selling PUMA Suede Classic XXI Sneakers is a total ...

The Puma is a key best-seller for Ford, so can some recent changes help boost its popularity even further? Jack Evans finds ...

Fall is here, which means summer sales are drawing to a close. Fortunately, Puma has plenty of athletic apparel and running ...

Originally designed for the racetrack and inspired by the fireproof footwear worn by Grand Prix drivers in the ‘80s and ‘90s, the Speedcat boasts a rich motorsport heritage and was originally ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

Frasers Group has opened the doors to its latest Frasers flagship as it continues to phase out its House of Fraser brand.

PUMA SEA is creating its first-ever running commercial video that shifts the spotlight from elite athletes and podium ...

The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...