PUMA has built a prominent presence in motorsport since the 1980s through advanced racewear and partnerships with top teams and drivers, including Ferrari's Charles Leclerc ... who wore their high-cut ...

The brand will become the team’s official sportswear, athleisure, and technical gear partner in a long-term deal.

Puma Speedcat : Generally, this shoe appears more athletic, looking like the sprinter's racing shoe, with its slightly higher heel and streamline silhouette. It has synthetic materials and mesh ...

Ferrari has announced a multi-year sponsorship deal with tech giants IBM, who come on board with the Scuderia as ‘premium partner’. The deal will take effect from 1 January 2025, with a new ...

Danielle Guizio first got her hands on the newly revived PUMA Speedcat silhouette when she teamed up with the footwear imprint for a friends-and-family PUMA Speedcat Mesh collaboration in a ...

With accelerated sales growth in Q3 and EBIT meeting expectations as well as a strong orderbook for Q4, we're on track to meet our full-year 2024 outlook. This success is due to the great engagement ...

I remember your sister played a big role in the first shoe's design. "It was pretty similar to the first one. My sister, China, and the PUMA team really wanted to be more like a cut-y and edged ...

With the possible Lewis Hamilton and Mercedes-AMG Petronas, there is no more successful driver-constructor partnership in F1 history than Schumacher and Scuderia Ferrari. The German helped return ...

“PUMA has such a legacy in their archives and I wanted to highlight that. I wanted a shoe, selfishly, that was chunky in a silhouette but still sleek. Now I’m realizing the Avanti can be ...

A shoe with no legacy, no predecessor and no expectations on my part. And that’s exactly the case with the Puma MagMax Nitro. First impressions? This is one super-max stacked shoe. Boasting an e ...

Creative director Rihanna takes lead in Puma’s street-ready line Fenty by Puma. Elevating each piece with a sporty-meets-street feel, Rihanna takes her love for music, fashion and street style and ...

Sauber signed former Ferrari Head of Race Strategy and Sporting Director Inaki Rueda where he will be once again working as the sporting director. He worked with the Scuderia for close to a decade ...