Announced ahead of the Las Vegas Grand Prix next weekend, luxury Scotch whisky, Chivas Regal, has been appointed 'Official ...
Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.
GlobalData on MSN6d
Ferrari in multi-year agreement with IBMThe partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.
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