The brand will become the team’s official sportswear, athleisure, and technical gear partner in a long-term deal.

A Formula 1 team have announced a major signing ahead of the 2025 season. The news comes as the 2024 campaign nears its ...

PUMA has built a prominent presence in motorsport since the 1980s through advanced racewear and partnerships with top teams and drivers, including Ferrari's Charles Leclerc, Mercedes, Williams ...

Aston Martin has entered a long-term partnership with PUMA, the renowned sportswear manufacturer, which will begin in the ...

The Aston Martin Formula 1 team announced on Tuesday a new long-term partnership with renowned sportswear brand PUMA. PUMA ...

Available now are four different "Neon Energy" collections, with each drop designed in partnership with partners Mercedes AMG ...

The Puma Speedcat is the new trending sneaker — and here's why, as well as how to style them for an effortlessly cool look.

D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...

High-performance carmaker Ferrari unveiled its first new supercar in more than a decade on Thursday, and it is already sold out. The Italian luxury sports car manufacturer introduced the F80 ...

Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. The shopping platform’s quarterly report utilizes data from over 200 million ...

With accelerated sales growth in Q3 and EBIT meeting expectations as well as a strong orderbook for Q4, we're on track to meet our full-year 2024 outlook. This success is due to the great engagement ...