Alana Sandel is a Chief Experience Officer at Marketing For Wellness, an agency committed to supporting brands that stand for well-being. The wellness industry has exploded over the last decade, now ...

Most immersive experiences today may feel stale in retrospect. Brands have invested heavily in creating spaces meant to captivate, yet these experiences all replicate the same visual and audio cues, ...

As the director of enterprise sales for an event marketing and management platform, my content typically focuses on using AI for personalization in events. But in this piece, I'd like to explore how ...

Personalization, Larsen explained, isn’t about filling in name fields or referencing a past purchase — it’s about communicating value in a way that resonates with a specific role or audience. At ...

Today’s shoppers compare products on their phones while at the grocery store. They order ingredients online as they plan this week’s meals. To stand out, brands need content that satisfies cravings in ...

Oracle chairman Larry Ellison used a 90-minute keynote at the company’s AI World event in Las Vegas to outline his vision of artificial intelligence as the next industrial revolution and position ...

Packsize, a developer of sustainable, right-sized, on-demand packaging, has launched the X5 Nozomi, developed in collaboration with EFI, a provider of digital imaging innovations. The X5 Nozomi is the ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.