Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

When designing her new FENTY x PUMA Avanti shoes, Rihanna found inspiration in her love of the sport of soccer. “I was inspired by the culture of it. I’ve always been obsessed with soccer ...

(Reuters) -German sportswear maker Puma's third-quarter sales missed expectations on Wednesday due to sluggish demand and as ...

According to recent Lyst data, Puma Speedcats have officially dethroned Adidas Sambas as the It-sneakers of Fall 2024. Here's ...

Puma sold more soccer and running shoes in the quarter ... Puma this year launched new global marketing campaigns in an effort to better compete with bigger rivals like Adidas and Nike and ...

When designing her new FENTY x PUMA Avanti shoes, Rihanna found inspiration in her love of the sport of soccer. “I was inspired by the culture of it. I’ve always been obsessed with soccer cleats, ...

In Performance, Puma also introduced its “fastest boot,” Ultra, in soccer, the MagMax max-cushioning model in running, and ...

Set for AW24, global icon Rihanna and PUMA have launched two new colourways of their coveted FENTY x PUMA ... It blends the high-quality leather design of the iconic King football boot with the ...

FC Barcelona and Nike have extended their relationship. The professional soccer club announced it has entered into a new ...

In its new report, StockX revealed trades of the Gel ... comfort and their alignment with broader cultural and fashion trends ...

By now, most people are aware of the higher risk of injuries, particularly ACL-related, for women, and in recent years, Nike, adidas, PUMA, and New Balance have all launched football boots tailored ..