NIL has changed the landscape of college sports — and another seismic shift could be on the way LSU was one of the first ...

The LSU football program is planning to sell jersey advertisements with approval from the NCAA. A move that will go over well ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

Sponsorship logos are legal on football fields, and when that was approved, LSU athletic director Scott Stricklin immediately ...

With money driving major college sports more than ever before, one SEC program is reportedly hoping to get a leg up on NIL ...

Kentucky transfer forward Mo Dioubate revealed that putting on Wildcat gear made him feel like the "Fresh Prince".

While currently against NCAA rules, LSU is preparing for the possibility of having advertisements on football jerseys in the ...

A Cincinnati Bearcats helmet and gloves sits on the turf during Cincinnati Bearcats football practice Wednesday, July 31, ...

Oliver Tarvet changed into his University of San Diego gear moments after a straight-set victory in his Grand Slam debut at ...

With Cooper Flagg's selection in the 2025 NBA Draft by the Dallas Mavericks at No. 1, Duke now boasts six top overall picks ...

The Charlotte Hornets selected Duke Blue Devils' star Kon Knueppel with the fourth pick in the 2025 NBA Draft, and his new ...

Turning Bristol Motor Speedway into a baseball field worthy of hosting Major League Baseball takes time and a plan.