"If someone goes into a Microsoft retail store looking to buy a product, and the Microsoft guy helps them find what they need, then they own that customer relationship," one source said.

Or, as Slavin claims, it could be a sign that Microsoft nailed it on the first try in its second retail store go-round, and has created a truly buzz-worthy shopping experience.

The store will be located in the space that Tall’s Camera now occupies near the Apple retail store. Microsoft opened its first two retail stores last year in Scottsdale, Ariz. and Mission Viejo ...

Microsoft on Friday announced to permanently close its 83 retail stores and will now focus on its online stores. Microsoft will continue to invest in its digital storefronts on Microsoft.com, and ...

Microsoft launched its first store in 2009 in an effort to mimic Apple's success with its physical retail locations. This is also Microsoft's second big closure of the week, after the company ...

Industry Leadership in AI and Retail: The partnership further strengthens Microsoft’s leadership in Generative AI solutions for retail, enabling retailers to stay competitive by adopting cutting ...

The retail shopping store war between Microsoft and Apple at Bellevue Square in Washington is heating up again with Apple’s plans to relocate its store. You may recall that the Bellevue Microsoft ...