NEW YORK—The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile devices, browsers, streaming platforms ...

A new method for quantifying grandeur is reshuffling the pecking order of the planet’s most impressive peaks. Turns out Everest has steep competition. Mount Everest, left, tops out at 29,032 feet ...

In the early 1960s, quantum physics was regarded as one of the most successful theories of all time. It explained a wide range of phenomena to an unprecedented level of accuracy, from the structure of ...

If you've ever found yourself wanting to measure something but don't have a ruler or tape measure on hand, measuring apps on your phone can come to the rescue. They range from the fairly simple to ...

While retailers rush to launch new ad formats and in-store screens, brands have a simpler request: prove that their advertising works. With Circana’s acquisition of Nielsen’s Marketing Mix Modeling ...

The NFL is always looking for ways to improve its product, and that especially relates to the officiating. Every year, the referees are under the spotlight for their decisions, often having decisive ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

One of the most notable things that happened during Thursday night's Hall of Fame Game was the debut of the NFL's new virtual measurement system. Instead of the traditional chain system, the NFL ...

Working memory is like a mental chalkboard we use to store temporary information while executing other tasks. Scientists worked with more than 200 elementary students to test their working memory, ...

As a newly minted CEO four years ago, I often squirmed when asked to describe my company's culture. While I had a clear vision, articulating it in a way that resonated with both employees and ...