Learfield said college-licensed alcoholic beverages had $7.5 million in total sales during the 2024 fiscal year.

It wasn’t too long ago that many colleges weren’t even selling alcoholic beverages at sporting events on campus MILWAUKEE -- Missy Vraney and Kristin Westphal didn't go to Marquette.

MILWAUKEE – Missy Vraney and Kristin Westphal didn't go to Marquette ... drinking beer with their favorite school, their favorite sports team’s logo on it. That’s No. 1.

MILWAUKEE (AP) — Missy Vraney and Kristin Westphal didn't go to Marquette ... drinking beer with their favorite school, their favorite sports team’s logo on it. That’s No. 1.