With its $80 million funding round, Hightouch becomes a startup unicorn. It uses AI to transform marketing and sales, ...

Today, the concept of personalization has blended into part of the customer experience. Using a name is barely a personalized ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

BPI received multiple honors at the 60th Anvil Awards, reinforcing its leadership in strategic and purpose-driven ...

Olivia Harry of Nelson Bostock (part of Accenture Song) shares insights into how light-hearted marketing can add that ... and breathing new life into customer relationships. Many B2B brands ...

According to the Kremlin, Xi asserted that he is “ready . . . to elevate Chinese-Russian relations to a new level.” Putin said the two countries “stand united in advocating for a more just ...

Mr. Schmemann, a member of the editorial board, is a former Moscow bureau chief for The Times. It was March 1994, more than two years after the Soviet Union disintegrated, and the debates within ...

The bill would “suspend normal trade relations” with China and increase tariffs on all Chinese exports to the United States to at least 35 percent. Two new bills introduced in the U.S ...

The inauguration of Donald Trump as the 47th president of the United States coincides with a significant milestone in Central Asia-U.S. relations: the 10th anniversary of the C5+1 format.

Marketing executives are also betting on providing increasing personalization for customers. Max Magni, the chief customer and digital officer at Macy’s, says that is a core strategy for the ...