In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

At a time of continued high inflation, trade tariff uncertainty and a difficult macro-economic environment, consumers are ...

Phygital' experiences combine the physical and the digital. Is this a new label an old strategy? The post What are ‘phygital’ ...

Discover Marketing Group earned a 2025 Global Recognition Award for developing innovative marketing strategies that help ...

Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.

While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion ...

Traditional tactics like price cuts and discounts are losing their charm. Businesses have realized that long-term success ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Born out of a unique partnership between Kecsmar, who brought a marketing background, and her husband, who had a strong ...

Yihai International has successfully leveraged Haidilao, China’s largest hot pot restaurant chain, to grow its revenue and profit in the catering and retailer channels. In the retailer channel, Yihai ...

Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for building brand ...

MGM Resorts' loyalty program is rolling out new industry-leading benefits for millions of members, including the debut of ...