In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

At a time of continued high inflation, trade tariff uncertainty and a difficult macro-economic environment, consumers are ...

Phygital' experiences combine the physical and the digital. Is this a new label an old strategy? The post What are ‘phygital’ ...

Discover Marketing Group earned a 2025 Global Recognition Award for developing innovative marketing strategies that help ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.

While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion ...

Traditional tactics like price cuts and discounts are losing their charm. Businesses have realized that long-term success ...

Tenev said that in financial services, loyalty is particularly important because it’s “equivalent to wallet share.” ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Born out of a unique partnership between Kecsmar, who brought a marketing background, and her husband, who had a strong ...

Yihai International has successfully leveraged Haidilao, China’s largest hot pot restaurant chain, to grow its revenue and profit in the catering and retailer channels. In the retailer channel, Yihai ...