In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

What would it mean for your business if every customer had a personalised experience Hyperpersonalisation goes beyond basic ...

Data collaboration and strategic partnerships are driving marketing performance, optimizing ad spend and unlocking measurable ...

At a time of continued high inflation, trade tariff uncertainty and a difficult macro-economic environment, consumers are ...

Standing out in a crowded market is no small feat. With competition at every turn, businesses must find ways to capture consumer attention, earn trust, and build long-term loyalty. While quality and ...

Phygital' experiences combine the physical and the digital. Is this a new label an old strategy? The post What are ‘phygital’ ...

Discover Marketing Group earned a 2025 Global Recognition Award for developing innovative marketing strategies that help ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

A prime example of this is the journey Lipton Tea & Infusions has embarked upon with its tea packaging, a journey that was ...

Fragmentation. Measurement. Standardisation. Privacy. Personalisation. Effectiveness. AI. Digital. Omnichannel. ROI.Did I miss any 2025 buzzwords? The themes surrounding retail media in 2025 are clear ...

Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.

VANCOUVER, BC / ACCESS Newswire / March 31, 2025 / Snipp Interactive Inc. ("Snipp" or the "Company") (TSX-V:SPN)(OTCPK:SNIPF), a Platform-as-a-Service (PaaS) leader in the global loyalty and ...