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In commercial real estate, asset management is often misunderstood. Too frequently, it’s viewed as a stewardship ...
We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...
From awareness to action: Applying marketing principles to transform tax administration in Sri Lanka
Every nation adopts its own unique approach to managing and administering taxes, reflecting its economic priorities and ...
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MarTech on MSN6 marketing team silos you need to break down, and how to do itTired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...
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Campaign Middle East on MSNThe hidden labour behind influencer marketingBPG Group's Bushra Khan breaks down the realities of the influencer journey and why understanding the process is essential.
EIF expects green tech VCs to link at least 30 percent of their carry to impact goals; Shore Capital Partners hits $454 ...
GitLab (GTLB) outshines Atlassian (TEAM) in KPIs and metrics. Read here for a comparison of Key Performance Indicators for ...
Using pictures for authentic sustainability stories, bringing real corporate logos to fictional racing, it’s sale (and tariff ...
Too many organizations treat CX as a function, not a culture, leaving growth, loyalty and employee alignment on the table.
By breaking down internal silos, leveraging advanced technology and embracing industrywide cooperation, organizations can shift from reactive to proactive fraud prevention to protect revenue and ...
Superannuation funds are under pressure to justify their expenses after one of Australia’s biggest used members’ savings for ...
Understand how to forecast the ROI of SEO before launching a campaign. Learn how to use analytics and goal-based metrics to ...
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