Celsius has amassed impressive volume share gains in the North American functional and reduced sugar energy drink category in recent years, surpassing $1.3 billion in sales in 2023 from just $75 ...

Frequent consumption of sugary drinks like sodas is associated with a variety of chronic health issues, such as weight gain, ...

CELSIUS Energy Drinks sponsors the highly anticipated Jake Paul versus Mike Tyson heavyweight boxing match, set to air live ...

As part of this daypart personalization, brands might offer a beverage with an energy boost to kick start the morning, then ...

The increasing interest in functional beverages often focuses on the attributes these ingredients can provide consumers.

Molson Coors is taking a majority ownership stake in ZOA, the better-for-you energy brand co-founded by Dwayne ‘The Rock’ ...

Taking a majority stake allows Molson Coors to lead the entirety of ZOA’s marketing, retail and direct-to-consumer sales and ...

The beverage giant will now control marketing and retail operations for the better-for-you brand, which was co-founded by ...

In other beverage news, XXI Martinis is shaking up the holiday season with its limited Chocolate Peppermint beverage.

The Coors Original brewer will take control of all of Zoa's marketing, retail and direct-to-consumer sales following the ...

Molson Coors Beverage has taken a majority stake in ZOA, the zero-sugar energy drink brand co-founded by Dwayne "The Rock" Johnson, in a deal with undisclosed terms. The maker of Coors Light and ...