The makeup sector of the beauty industry has always been rooted in both artistry and creativity. In recent years, however, the way we're encouraged to shop for makeup has leaned heavily toward ...

A beauty editor recreates Kylie Jenner's viral "butter glam" makeup look — with only drugstore products. Here's the step-by-step guide.

The latest optical illusion creator to go viral is Mimi Choi, a professional makeup artist based in Vancouver, Canada. Posting her astonishing artwork across socials, Mimi transforms her face, hands ...

Charlotte Tilbury spoke to PEOPLE about her favorite trends and beauty products for winter. Discover the tricks she relies on using her Magic Cream and foundation, as well as the types of makeup produ ...