The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Accor's ALL loyalty program surpassed 100 million members, marking significant growth since its 2019 launch. ALL ...

Looking ahead, Designer Brands projects net sales growth in the low single digits for fiscal 2025. Adjusted EPS guidance for ...

At this advanced stage, UX forms the backbone of the bank’s decision making, culture, processes, and strategic outlook. Every digital and physical touchpoint—from mobile apps to call centers—reflects ...

Qualtrics supports open-source agent protocols to extend the impact of Experience Agents QUALTRICS X4, SALT LAKE CITY, March 19, 2025 /PRNewswire/ -- Qualtrics, the leader and creator of the ...

Square explores the evolving retail industry, from innovations in e-commerce to physical stores and alternative business ...

Meal planning is one of the most effective strategies for reducing food waste and controlling grocery costs. Plan meals ...

Loyalty and rewards programmes have long been a key strategy for businesses looking to retain customers and deepen consumer engagement. However, in recent years, the landscape has evolved dramatically ...

Southwest Airlines' policy changes test brand loyalty—experts discuss the impact on customer trust and business strategy in ...

Shoppers are quick to respond to texts from a brand. According to Listrak’s “2025 Beauty & Fashion Benchmark Report,” beauty shoppers are twice as likely to convert after receiving an SMS “cart ...

"Partnering with Amperity represents a foundational investment in Fleet Farm's future," said Jessica Gillett, senior director of marketing & ecommerce at Fleet Farm. "By establishing a clean, unified ...

In retail banking, loyalty is often misunderstood. A truly loyal customer is not just someone who has stayed with a bank for a long time — it is someone who actively engages with the bank’s products ...