Traditional tactics like price cuts and discounts are losing their charm. Businesses have realized that long-term success ...

Hilton is set to surpass 1,000 hotels in its Europe, Middle East, and Africa division, with a focus on strategic brand-market ...

Beyond strengthening engagement, travel rewards present a lucrative revenue opportunity. Retailers using white-label travel booking platforms can profit from supplier-funded discounts.

Netflix has long been at the forefront of digital entertainment, leading the shift from DVD rentals to streaming dominance.

Consider the case of Porter: he joined the Clippers on a minimum contract with expectations of both development and exposure. The management's hope was for him to regain his form and contribute ...

Born out of a unique partnership between Kecsmar, who brought a marketing background, and her husband, who had a strong ...

Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for building brand ...

After years of studying successful brands and working with growing businesses, I've discovered that storytelling is key to ...

François Lambert, a notable figure in the reality show Big Brother Célébrités, recently opened up about his controversial eviction and the intricate strategies employed by his fellow contestants, Coco ...

Restaurant websites are no longer just marketing touchpoints—they’re storefronts, customer service desks, and loyalty hubs, ...

Commenters call for tougher justice and increased police patrols to help make city streets safer after authorities announced ...