To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Born out of a unique partnership between Kecsmar, who brought a marketing background, and her husband, who had a strong ...

Despite consumers' feelings on the state of the economy, convenience retailers have the opportunity to capture loyal shoppers ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effe ...

Before COVID arrived, Salsarita’s CEO Phil Friedman—who bought the chain in 2011—told himself he wanted to be a better ...

If you're attached to a favorite brand or three, who can blame you -- sophisticated psychology and marketing goes into the ...

The loyalty scheme, which is in the second phase of its trial, is acting to drive incremental frequency, says Domino’s UK CEO.

Its loyalty program lacked the sophistication of CVS’s ExtraCare or Amazon Prime, both of which use data-driven marketing to create personalized offers and incentives. The result? Walgreens ...

He’s a marketing professor at the University ... and that's been a big part of their business plan for many, many years. And because of that loyalty that they try to foster when they change ...

Hudson’s Bay anticipates closing about half its 80 stores in restructuring plan The story is a bit different for members of the Hudson’s Bay Rewards loyalty program, who earn points they can ...

Whilst there is nothing out there to show you, the word on the street is that easyJet is finally going to launch a ‘proper’ loyalty scheme ... easyJet should plan to be up and running before this, ...