The rap megastar Kendrick Lamar delivered a stunning performance during Super Bowl LIX's halftime show, infusing his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots.

With actor Samuel L. Jackson serving as emcee and dressed like “Uncle Sam,” Kendrick Lamar opened his halftime performance crouched atop a Buick Grand National Experimental — the car for which his newest album,

Kendrick Lamar’s Super Bowl halftime performance is growing in viewership hours after the big game, gaining more 11 million views since it aired Sunday night. Lamar, who has won a Pulitzer Prize,