ORLANDO, Fla. — The U.S. Space Force is rolling out a new naming scheme for its satellites, cyber tools and other space-warfare systems, a move aimed at giving its arsenal the kind of recognizable ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. The push to name venues and get a healthy payday for it isn’t ...

Three decades ago, financial adviser Bill Bengen created a retirement principle called the 4% rule. It went viral. Now, the rule is getting an update. The 4% rule says you should plan to spend 4% of ...

More than 40 years after L.A. produced the most financially successful Olympic Games in history, the 2028 Summer Olympics will feature a new advertising revenue path for the Games. In an Olympic first ...

While American dog owners let creativity run wild, christening their pups everything from Pickles to Bark Twain, the French, true to form, have a rulebook. Since the early 20th century, pedigree dogs ...

Are you welcoming a new dog into your life this year? A delightful puppy-naming tradition from France could offer some much-needed inspiration. In the UK, we tend to choose our dogs' names at random ...