Learn how modern B2B teams use cold email, AI, deliverability, and personalization to book more meetings, protect their ...

The current state of B2B marketing is as challenging as it is dynamic, with data from this year’s State of B2B Marketing survey showing a sector in flux A majority of B2B marketers say their role has ...

Salesforce Inc. today released details about its thinking in acquiring Informatica Inc. despite that company’s apparent overlap with Salesforce’s MuleSoft integration subsidiary. Executives said the ...

The Drum has unveiled its list of the 100 most effective and influential B2B marketers in 2025. The B2B CMO 100 is our take on the leaders setting the pace in marketing for business. The marketers ...

Enterprise data management company Informatica Inc. reported a strong third quarter for 2025, with cloud subscription revenue rising 31% over the same period last year and overall revenue slightly ...

In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, ...

Informatica’s latest release brings self-service tuning, LLM integration, and model governance to the forefront of enterprise data management. Informatica is adding new AI-based capabilities to its ...

Buying Informatica helps Salesforce expand data management tools Deal allows Salesforce to tighten control over how its data is managed and used Salesforce races to embed generative AI deeper into its ...

Salesforce has acquired cloud data management firm Informatica in an $8 billion equity deal, marking a major move in its push to strengthen its AI and data infrastructure capabilities. The ...

Salesforce announced on Tuesday that it is buying data-management software firm Informatica in a deal valued at $8 billion. Under the agreement, Salesforce will acquire all outstanding shares of ...

May 23 (Reuters) - Informatica (INFA.N), opens new tab is exploring a sale after attracting renewed takeover interest from suitors, including Salesforce (CRM.N), opens new tab, a person familiar with ...

The partnerships are aimed at providing more accurate data for building applications for agentic and other generative AI use cases. Informatica is partnering with Microsoft, Oracle, and Salesforce to ...