TALA, founded by Grace Beverley, fills the gap for sustainable athleisure that performs and doesn’t cost the earth. The brand’s affiliate strategy pairs it with creators who share its values, building ...

Explore the darker side of influencer marketing and its impact on consumer well-being and mental health in today's digital ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the ...

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

In 2025, there are many top influence marketing trends that are set to shape the landscape, offering fresh opportunities and ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

It is estimated Dwayne "The Rock" Johnson is paid around $1.7 million whenever he makes a sponsored Instagram post for a ...