In an era where traditional influencer marketing often delivers fleeting impressions, goalr fitness App, the first of its ...

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative ...

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

The Duchess of Sussex , 43, is reportedly set to 'make millions' from the ShopMy link - which contains affiliate links and ...

Leaders in the Influencer marketing space share whether India is lagging in the adoption of virtual influencers compared to ...

Another sign that you grew up with a strong male role model is if you value integrity. This is about sticking to your principles, even when no one is watching or when it might be easier to take ...

With declining engagement across social media and rising competition for attention, live events provide a direct, high-value ...

Affiliate marketing has become a game-changer in the online business world, offering a win-win model for both companies and ...