Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will ...

This collaboration builds on Mattel’s recent publishing efforts, including the launch of its own imprint in 2024, with Simon ...

Mattel teams up with TOKYOPOP to bring manga-style graphic novels featuring Hot Wheels and Barbie to children aged 8-12, set ...

"Hot Wheels and Barbie have long been symbols of storytelling, creativity and inspiration, engaging audiences across ...

After five years of the Hot Wheels Boulevard series, you can look forward to collecting 115 cars! Chevrolet is still in the ...

Discover the excitement of unboxing the Hot Wheels B Case featuring the highly sought-after Super Treasure Hunt! This video showcases the latest cars, including rare models, from the collection. Watch ...

It's as if the Hot Wheels Pop Culture series flew under the radar in 2024, but that doesn't mean it didn't feature some ...

The remarkable journey of Hot Wheels from a simple toy car manufacturer to a global cultural phenomenon demonstrates how ...

"I like to joke and say I'm a used car salesman, but I sell Hot Wheels for a living," said Dalton Cox, who opened the shop just over a year ago after stints working as a firefighter and for NASCAR.

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

Hot Wheels recently unveiled a line of die-cast models and assortments of toys that not only celebrate the birth of Big Foot, but the history of the monster truck sport overall. Available in all ...

The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.