Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

All I’m saying is if HBO Max really wanted to play that card, they should have gotten Jude Law to reprise his character from ...

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.