The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

HBO's Max has been sending unsettling emails warning users to stop letting friends and relatives mooch off of their accounts.

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

That's according to Warner Bros Discovery's CEO of streaming, JB Perrette, who explained during a conference call that "the ...

Creators Abrams and LaToya Morgan go back to 1972 for a car-loving thriller about a driver and an FBI agent targeting a ...

In recent years, streaming consumption has seen significant growth around the world. So much so, that having a subscription ...

Max is following in Netflix's footsteps and will soon crack down on password sharing. The streaming service is introducing a ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated with high-quality programming.