Warner Bros. Discovery isn't cracking down on all Max freeloaders immediately, so those borrowing a log-in to catch up on ...

That's according to Warner Bros Discovery's CEO of streaming, JB Perrette, who explained during a conference call that "the ...

WBD’s streaming boss JB Perrette said messaging around the Max password sharing initiative will start getting “firmer and ...

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

Streaming giant Max is imposing a new monthly fee for subscribers who share their accounts with family outside their ...

The trade reports Zaslav saying it would take “12 to 18 months” before the “password-sharing crackdown initiative” would run ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

More streaming services are following the lead of Netflix, cracking down on password sharing. Millions of Netflix subscribers were very unhappy when the streaming giant announced it ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...