These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...
Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...
Here's what you can and cannot automate today via Gemini, including 15 ideas to use as starting points - and a bonus banana in a raincoat with an umbrella.
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