In a recent “Lives of Tomorrow” podcast, WGSN’s Erin Rechner, head of kids wear, said comfort is increasingly important, ...

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what ...

Kyleigh Brooke, 15, told Newsweek that every car ride with her parents turns into "a full 2000s throwback concert." ...

Gen Alpha, raised in a digital-first world with hyper-awareness, faces challenges from well-intentioned parenting practices.

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The popular West Coast burger chain removed ticket number 67 due to the internet's latest meme obsession. Here's what the ...

Explore how brands are adapting to the attention economy of Gen Z and Alpha, utilizing strategies like short-form video ...

Discover interesting research on what Gen Alpha wants and learn how we should respond to ensure their success.

The West Coast fast food chain has officially nixed the number 67 from its ticket order system after crowds of kids and teens ...

SheKnows’ new Born Connected, Gen Alpha and Screen Time series will dig deeper into each of those layers: the platforms they ...

LEHI, Utah, Dec. 17, 2025 (GLOBE NEWSWIRE) -- Gabb Headquarters were overtaken by scootering executives when four kids from around the country assumed control during the Gabb Kids Advisory Council ...

In this video, we explore the differences between Generation Alpha and Generation Z, examining brainrot content and the ...