Connecting with the audience has become the core focus of every business to generate personalized experiences. Today, various ...

Eraaya Lifespaces subsidiary, EbixCash, has partnered with RCB for IPL 2025, aiming to leverage cricket's popularity to boost ...

Travel personalisation is helping brands in the sector to differentiate themselves in an increasingly competitive market.

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The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

Holding Alimentation Couche-Tard is recommended amid strong fuel margins but weak volumes, discretionary pressures, and ...

Around 700 offshore entities involved in the supply of online money gaming, betting, gambling are under DGGI’s scanner. It ...

The B2B sales landscape is undergoing a rapid transformation. Economic uncertainty, shifting buyer expectations, and technologies like generative AI are compelling sales leaders to rethink how they ...

Named the Remote Employee Recognition Solution of the Year in 2024, Bonfyre provides an innovative solution to help managers ...

A tote bag that won Lands' End tens of millions of social media views had a more concrete impact on the company's bottom line ...

Discover how to build a successful B2B business model by first engaging consumers and leverage user interest to drive enterprise sales.