SOCIAL MEDIA IS a powerful tool for eyecare practices. Platforms like Facebook and Instagram help ECPs reach potential ...
Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...
A new meta-analysis finds “no significant effects of social media abstinence interventions on positive affect, negative ...
To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.
Between creating their product or service, acquiring customers and hiring necessary staff, startup business owners have a lot on their plates.