Google’s Universal Commerce Protocol aims to simplify life for shopping bots

Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

The $9 Trillion Blind Spot: Why Most E-Commerce Leaders Are Unprepared For AI Agent Traffic

According to recent analysis by my company, DataDome, AI agents now account for 10% of verified bot traffic, with 64% of ...

Google makes a big move into agentic commerce, raising questions about Amazon’s retail dominance

Google is making a big push into AI-powered shopping with the release of Universal Commerce Protocol (UCP), a new open ...

Wayfair teams up with Google on Gemini AI shopping features

Wayfair co-develops Google’s Universal Commerce Protocol to enable secure AI-agent checkout in Search & Gemini.